Just Completed: EssilorLuxottica Amazon Transformation

Strategic transformation for brands navigating Amazon and omnichannel growth

I help consumer brands — from emerging challengers to established leaders — unlock marketplace potential, build high-performing teams, and drive the top-line growth, EBITDA improvement, and category share gains that matter to leadership and investors.

Schedule a Call View Case Studies
Featured

EssilorLuxottica: Amazon Transformation & Ray-Ban Meta Strategy

Trusted by this $148B global public company to lead Amazon transformation. Invented Ray-Ban Meta retargeting strategy — capturing Meta's massive ad investment to sell non-Meta Ray-Ban product on Amazon. Built by connecting AMC, AWS, Amazon Ads, agency + internal teams.

$21
ROAS
68%
New-to-Brand
6-Figure
Sales

About

Tim Zawislack

I've spent 20+ years building and leading digital commerce teams at scale.

Most recently, I was trusted by EssilorLuxottica ($148B global public company) to lead their Amazon transformation across Ray-Ban, Oakley, Costa, and Foster Grant.

As Chief Digital Officer at Conair (2022-2024), I grew Amazon 42% in under 3 years while improving margin and category share — delivering for PE ownership. I built a 50+ person digital organization and co-led the creation of Amazon's Omnichannel Metrics program with Amazon and Kantar, taking it from alpha to full market launch.

Today, I advise consumer brands navigating Amazon and omnichannel growth.

Industry Access

Direct relationships with Amazon senior leadership and agency principals — enabling faster escalations, beta program access, and strategic partnerships.

Advisory

Datalinx.AI — AI Data Platform (Databricks Accelerator)

Based In

Greenwich, CT

Ready to accelerate your Amazon business?

Let's discuss your challenges and explore how operator-led expertise can drive your digital commerce forward.

Schedule a Call Email for One-Pager